Samsung Electronics has released the T5. This is the upgraded model of the previous portable SSD product, the T3. We have put a great deal of effort into branding the T5, which is a portable SSD with a small and slim design, high speed, and compatibility, in addition to having security software that provides even greater safety than the T3. This is expressed using a simple, sleek image and branding message to convey to customers the value of Samsung Electronics, which is matchless in the portable SSD market, and the enhanced, user-friendly qualities of the new device. The T5 is designed to create an image in which the product and the actual brand experience are unified.

Storage made new

삼성전자의 Portable SSD 제품 중 전작이었던 T3에서 한단게 더 업그레이드된 T5가 출시되었습니다. 작고 슬림한 디자인에 빠른속도와 호환성은 물론 기존 T3 보다 높은 안전성을 구현하는 보안 소프트웨어까지 탑재한 Portable SSD인 T5의 브랜딩을 위해서 많은 노력을 기울였습니다. 특히 Portable SSD 시장에서 독보적인 위치를 선점하고 있는 삼성전자의 Value와 한층 업그레이드된 T5의 퀄리티, 사용의 편리함을 느낄수 있도록 심플 하고 Sleek한 이미지와 브랜딩 메세지로 표현하여 제품과 실제 브랜드 경험과 일체화된 심상을 만들어 낼 수 있도록 디자인 되었습니다.

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Samsung Portable SSD T5 branding

Project Owner. Samsung electronics (2017)

Creative Director. Kim Ji hoon
Planning Director. Hong sanghyun
Lead designer. Cho arom
Designer. Kim du hee, Sung so yeon

Product feature video. Sam & Aloha film
Producer. Kim yi seok
3D & VFX. Solid VFX lab