Korea Institute for Advanced Study (KIAS) was founded in 1996 by Korean Government to promote research excellence in the basic sciences. As a flagship of the basic sciences in the region, KIAS provides a venue for advanced learning and active discovery of new ideas. Through these efforts, the Institute ultimately aims to contribute to advancement of our civilization. KIAS is an arena for dynamic scientific interactions. Scientists from all over the world visit KIAS for collaborative research, sabbatical leave, and undertake various research activities. In pursuit of fulfilling its mission, KIAS also hosts numerous meetings, seminars, workshops, and seasonal schools. The faculty and research bodies of the Institute are composed of diverse nationalities, and endeavor to explore the frontier of knowledge and insights on Nature and its structure. KIAS, aspiring to be a world class hub of research activity, welcomes opportunities of interaction with research communities around the world.

세계적 수준의 기초과학연구원으로서의 독자적인 비주얼 아이덴티티 구축

카이스트의 부설기관으로 출발한 KIAS 고등과학원은 최초 KAIST 심볼에서 단순하게 연계한 CI를 사용해 왔 으나, 기관의 역할과 위상 이 높아짐에 따라 독자적인 이미지를 구축할 수 있도록 KIAS만의 새로운 Visual Identity가 개발되었습니다. 새 브랜드마크는 KIAS 특유의 과학적 이미지를 반영하면서도 변화한 적용 환경 에서 다양한 확장성을 갖을 수 있도록 디자인 되었습니다.

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KIAS 고등과학원 visual branding

Project owner. KIAS (2013)

Creative director. Park geon
Designer. Han seung hee, Cho joong hyun
Planner. Hong sang hyun